The situation most museums are currently facing remains compromised by the global health crisis, which has hit the sector particularly hard and accelerates the importance of digitalisation in the museum sector. But technology is not a solution in itself; particularly when not constituent to a larger strategy and equipped with comprehensive goals. DOORS (Digital incubator fOR muSeums) focuses on digital maturity of institutions and empowerment of their teams. The central question is how the museum sector can develop digital strategies and values to adapt and reinvent themselves to strengthen their performance, reach their audiences and develop new ones, and ensure financial recovery and sustainability.

The overarching aim of DOORS is to become a truly European incubator for small and medium-size museums that will support them in their digital transformation journeys. The incubator will seed and nurture digital thinking in forty institutions resulting in a continuous network of DOORS digitally maturing actors. Through a two-stage pilot scheme, DOORS involves 40 museums in 20 innovative pilots developing digital transformation experiments in 4 concrete innovation areas.

The resulting active network of European museum and innovation stakeholders will form a synergetic collaboration platform, share lessons & partner experience and publicly highlight Europe’s digital excellence for museums. 

DOORS has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement no. 101036071.