Since I have kids, I feel the need to help them to succeed in life. We all want the best for our children, but how to prepare them for a constantly changing world, a world they will life in and we don’t even know yet how it will be. It became my personal goal to find a way to keep them curious, keep them asking why, encourage them to experiment and to find out by doing, convince them that a ‘nerd’ is not something bad or boring,…
With almost 13 years of experience in consumer research (specialisation in unconscious measuring like observation, neuro-research, eye-tracking etc), consumer centricity is still a passion. Why do people do what they do and how can we influence behaviour. It is the same for science communication; how do we get people’s attention and interest so they will consume our "product" i.e. science and technology? Marketing is ‘make people find you and create a desire to use your product’, or, make people find science and technology, bring it to their world and make it attractive so they want to interact with it, learn it and use it. I want to use my experience in consumer behaviour to ‘sell’ science and technology. Not only to kids but to a wide public, as I’m convinced that lifelong learning is needed to keep up with a never-ending changing world.
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