Exhibit development
Form follows function…or does it? Do designers always have to follow the educational storyline and briefing of a curator? Is style just the outside of content or is there more to the picture than meets the eye? Do we like it when designers take...
Marketing & communication
This session will feature three case studies of how science centres have developed their digital marketing strategies. We will assess their holistic approach, provide tips for understanding online audiences and cover a range of online marketing...
Marketing & communication
Several questions must be considered in order to tap the full branding potential of a science centre: What role does the architecture play? What kind of Unique Selling Proposition is at the centre’s heart? Which key attractions does it provide?...
Education
What experiences do visitors seek in museums and science centres? What experiences do museums and science centres encourage? This session is organized by Ecsite’s THE Group and focuses on visitors by looking into their experience from the...
Exhibit development
The best funding comes with very few conditions attached. But that doesn’t happen very often. Today’s sponsors are increasingly demanding and there is a real skill in ensuring that a science museum’s objectives are not lost to a sponsor’s...
Strategy & vision
Michael Jones
Michael Jones Chief Technology Advocate, Google, gave a speech entitled "The Billionth Visitor".
More than one billion people search for answers, write to each other, or chat with their friends every day using the Internet. Even when...
Science & Arts
The speakers will explore the relation between Science and Art. Today many artists are influenced by scientific discoveries and use scientific information or methods in their work. Science is also changing, scientists are more focused on...
Science in Society
Numerous museums and science centres in Europe have initiated efforts to improve the accessibility of their buildings, programs and exhibitions for visitors with disabilities. Science centers are often well-equipped — from a technical point...
Education
An open question implies that the answer is unknown to the inquirer. Skillfully framed open questions are a powerful, but under-used, science communication tool in exhibit labels, science shows and science centre explainer-training.
Marketing & communication
There is no longer any question that science centres should be using social media. The real question is how they can optimize its potential. The number of people in Europe using social networks such as blogs, Twitter, Facebook and Youtube etc.,...
Education
Learning in a science centre – informal learning –happens differently than school-based learning. We design our exhibitions and educational programmes to hook our visitors and propel them to explore with all their senses. We want to awaken their...
Science in Society
Science museums have become an important and increasingly visible element in the public effort to promote science education and science literacy in modern society. Science museums produce exhibitions and educational programs on a wide variety of...