This session will feature three case studies of how science centres have developed their digital marketing strategies. We will assess their holistic approach, provide tips for understanding online audiences and cover a range of online marketing...
Several questions must be considered in order to tap the full branding potential of a science centre: What role does the architecture play? What kind of Unique Selling Proposition is at the centre’s heart? Which key attractions does it provide?...
What experiences do visitors seek in museums and science centres? What experiences do museums and science centres encourage? This session is organized by Ecsite’s THE Group and focuses on visitors by looking into their experience from the...
Michael Jones Chief Technology Advocate, Google, gave a speech entitled "The Billionth Visitor".
More than one billion people search for answers, write to each other, or chat with their friends every day using the Internet. Even when...
The speakers will explore the relation between Science and Art. Today many artists are influenced by scientific discoveries and use scientific information or methods in their work. Science is also changing, scientists are more focused on...
The best funding comes with very few conditions attached. But that doesn’t happen very often. Today’s sponsors are increasingly demanding and there is a real skill in ensuring that a science museum’s objectives are not lost to a sponsor’s...
An open question implies that the answer is unknown to the inquirer. Skillfully framed open questions are a powerful, but under-used, science communication tool in exhibit labels, science shows and science centre explainer-training.
Numerous museums and science centres in Europe have initiated efforts to improve the accessibility of their buildings, programs and exhibitions for visitors with disabilities. Science centers are often well-equipped — from a technical point...
There is no longer any question that science centres should be using social media. The real question is how they can optimize its potential. The number of people in Europe using social networks such as blogs, Twitter, Facebook and Youtube etc.,...
Learning in a science centre – informal learning –happens differently than school-based learning. We design our exhibitions and educational programmes to hook our visitors and propel them to explore with all their senses. We want to awaken their...
Science museums have become an important and increasingly visible element in the public effort to promote science education and science literacy in modern society. Science museums produce exhibitions and educational programs on a wide variety of...
Derrick de Kerckhove, Professor at the Department of French and former Director of the McLuhan Program in Culture and Technology at the University of Toronto, gave a speech entitled "Navigating among the shoals and reefs of social, state and...