For many years, science engagement professionals across Europe have been helping people explore climate change. Yet as a population we are not making any major and substantive changes in our lives to seriously reduce carbon. Is it time to do something different? How as a sector can we better understand people’s thoughts, views and concerns to help them reduce their own carbon footprint while also giving them the freedom to choose? This session will present research on how our visitors and the general public view climate change, and examine how our exhibitions can benefit from fields such as behavioral psychology.