Learning is at the heart of a museum or science centre’s mission and represents a specific and well-defined professional and research field. Learning also links to the work of many other museum and science centre professionals: curators, exhibition designers and fundraisers, to name a few. This session will bring together different profiles in order to discuss: a) how do different professionals involved in the development of exhibitions, programmes or spaces perceive learning; b) what is important for each one of them, and c) what do different professionals identify as the ideal approach to nurturing meaningful experiences and meaning-making for visitors?