Form follows function…or does it? Do designers always have to follow the educational storyline and briefing of a curator? Is style just the outside of content or is there more to the picture than meets the eye? Do we like it when designers take our original ideas further or even somewhere else? Speakers will present creative examples of the synergy in exhibition teams in this session about the art of thinking sideways. The challenge will be that each speaker will have 20 slides, and 20 seconds to present each one.