How will science events innovate their content and structure over the next ten years to avoid becoming dinosaurs? After a decade of rapid and constant development worldwide, science events are starting to diversify, focusing on specific science communication styles and formats or trying to address new issues and engage new audiences. This session will present five experiences from around Europe to focus on different strategies to becoming more relevant at local and national level. What if a science event becomes a key tool to dealing with social conflicts and trigger innovative solutions in the process? And what happens when creativity, interdisciplinarity and collaboration with other cultural events generates new ideas and helps to reach new audiences?