Developing an app takes a lot of time and effort. It has to have an effective design, be simple to use, and most importantly provide relevant, timely and engaging content for the user. Yet, despite all the work we put into planning, developing and launching our museum apps, we are never sure how they will be accepted by our visitors. More often than not, the expectations we have of our apps collide with the actual reality of their use.

In this session we will discuss key issues in the design and evaluation of museum apps. Who uses them, where and how, and with which device? How engaging is the content for the visitors? Can a museum app simultaneously inform and entertain? How do we collect and evaluate data to evaluate our apps? What can we learn for future improvements to app design, user experience and museum requirements?

More about this session: The speakers will present their experiences, best practice examples and lessons learned from a range of perspectives including commissioning, delivering and evaluating apps and the visitor expereinces they create. Participants will be invited to share and discuss their experiences and insights on this increasingly important topic. Together, with a bit of luck, we might even find the formula for a killer museum app.