Space has a great inspirational power and human spaceflight is associated not only with cutting-edge technologies, but also with the deepest cultural aspects of civilization. By using this inspirational value of space the Space Awareness project aimed to attract young people into careers in space-related science and technology. Special attention was paid to stimulating interest amongst girls and ethnic minorities and reaching children in underprivileged communities. The project targeted diverse groups that are influential in the complex processes that lead to career decisions.