Marketing & communication
This session will feature three case studies of how science centres have developed their digital marketing strategies. We will assess their holistic approach, provide tips for understanding online audiences and cover a range of online marketing...
Marketing & communication
Several questions must be considered in order to tap the full branding potential of a science centre: What role does the architecture play? What kind of Unique Selling Proposition is at the centre’s heart? Which key attractions does it provide?...
Science & Arts
The speakers will explore the relation between Science and Art. Today many artists are influenced by scientific discoveries and use scientific information or methods in their work. Science is also changing, scientists are more focused on...
Exhibit development
The best funding comes with very few conditions attached. But that doesn’t happen very often. Today’s sponsors are increasingly demanding and there is a real skill in ensuring that a science museum’s objectives are not lost to a sponsor’s...
Strategy & vision
Michael Jones
Michael Jones Chief Technology Advocate, Google, gave a speech entitled "The Billionth Visitor".
More than one billion people search for answers, write to each other, or chat with their friends every day using the Internet. Even when...