In our efforts to foster socially inclusive science communication approaches, innovative and challenging strategies can be particularly relevant. For instance, involving under-served populations with scientists in the co-construction of research projects is highly empowering. Interestingly, Helga Nowotny, president of the ERC, recently offered to train such “competent rebels” who are able to raise questions and make constructive proposals. Moving activities to unexpected places in deprived areas can also allow under-served audiences invent their own approach to science. Based on such examples, we will invite participants to consider how to develop radically new approaches to strengthen their impact on society – not only in terms visitor diversity, but also in terms of visitors’ experiences.