The main goal of science centres is to captivate a broad audience through science and technology within the confines of the centre. However, this in itself is not enough to sustain relevance in the long run. More and more science centres are developing into centres of informal science learning that actively share knowledge with partners. This session explores the societal role that science centres can play with regard to enhancing the quality of informal science education. How can we further develop our expertise? And how can we translate this into products and services geared to informal science learning?