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Reaching new audiences with digital formats

This session will explore new online methods that have been used during the Covid-19 pandemic in 2020-2021. Speakers will share their experiences from different European countries. The session also has an interactive, playful element, where we invite you, the participants, to split into different groups that interact with each other, according to your own experience with digital formats and tools; share your successes, but also the failures. We want to promote the dialogue between many diverse institutions and make potential contact persons visible.


Audience Development Specialist
Steffen Bock
science communicator

Session speakers

Digital Curator
Museum für Naturkunde Berlin
During last summer we have tested digital live moderated sessions on Instagram, where we and other project partner institutions located in Germany were joined together in the regular unstaged reportage-like live sessions with the scientists working in the Thuringian forest, on the unique excavation site. The scientific processes were explained to the general public; we also did some experiments on 360° video formats and want to push these experiences further.
Steffen Bock
science communicator
In 2020, the Bromacker project was launched, an interdisciplinary research project in which four national institutes in Germany aim to closely link research and science communication. Due to the pandemic, dialogical formats that were already established as physical events at the Berlin Natural History Museum were transferred digitally and tested to see whether these formats also provide a similar experience for visitors in the virtual world.
Research assistant in education and science communication
The Neanderthal Museum works from the beginning of the pandemic on alternative options to reach our visitors. Since November 2020, we are offering live online tours, and developed our cooperative live online tours. These tandem tours are interactive experiences between two or more institutions that share the same purposes: science communication and reaching new audiences. Coll will talk about such an experience and the following steps towards the future.
Science communicator
In May 2021 MUSE shared the project “Neanderthal chiama Italia” with the Neanderthal Museum (Germany) and the Fumane Cave archeological site (Italy). It offered live guided tour to a family target. The aim of this project was to share knowledge in an European perspective, moving from the challenge of the Covid 19 pandemic. Now our purpose is to translate this effort into a new model of audience development. This project was possible within the framework of Ice Age Europe - network of heritage sites.
Science Educator, Head of Explainer-School, Researcher
In 2021 the Deutsches Museum started the project “museum on demand”. This hybrid format is aimed for schools, who cannot come to the museum. It combines a virtual live guided tour with hands-on experiments in the classroom. Several workshops for different topics and target audiences were developed. This format is not only useful in pandemic times, they offer as well the possibility to reach schools and audiences, who cannot come to the museum for different reasons.
senior specialist
Copernicus Science Centre
Pandemic forced us to redefine our cooperation with our main recipients – teachers. We had to find a difficult balance between being present on education digital field on the one hand and not to over-boost teachers who have been recently under constant pressure on the other hand. We moved our educational activity to Internet, built big lessons scenarios resources and gave on-line workshops for students. We changed our collaboration with schools so that teachers act as experts, not we.
Acting Director, Programs
Petrosains, The Discovery Centre
Kuala Lumpur
During the pandemic, some teachers in Malaysia began experimenting with digital educational tools for virtual classrooms and apps for their online lessons. Taking advantage of this opportunity, Izhana Fitri, Acting Director of Programmes of Petrosains, will discuss her experience organizing an inaugural online educators' seminar to introduce various digital tools and apps, as well as tips on how to impact the teacher audience that has been teaching online classrooms for the past two years.
Franziska Lang
Program coordinator for STEM education at experimenta - the Science Center
experimenta - Das Science Center
We, at experimenta, are thriving to offer the best learning experiences at any time. The pandemic has challenged us to rethink what and how we offer learning experiences to our audiences, focusing strongly on participants from educational institutions, may they be teachers or students of any age. We have tried to revamp our in-person offers to digital only in a short amount of time, as so many others. With the momentum gained, we want to take advantage of this new spirit and evaluate what we have achieved during those special times. During the talk, I will share what we have tried, learned and where we see ourselves in the future we are heading towards. I will also share with you memorable moments that taught us how to go forward from here.