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Does reaching decision-makers boost creativity?

When setting up a new science centre one has to approach decision makers in order to get funding for the project. Confronted with their expectations, we often wonder: Are the decision makers from a totally different planet? How do we sell our idea? Through guerrilla marketing? Invasive public relations? Lobbying? Power of the people? Or perhaps partnerships and networks? Is it just marketing, or rather strategy, that will eventually influence the concept of the future science centre? In this session we will explore how the difficult process of meeting the objectives of key stakeholders makes us more creative and innovative and thus can eventually lead to new ideas impacting the whole field. Leaders of emerging science centres and projects from across Europe will share their strategies, have them reviewed by experienced CEOs, and discuss them with participants.

Session speakers

Deputy Director
Moscow
Russia
Executive Director/Project Manager
Zagreb
Croatia
Director
Eusea European Science Events Association
Onsala
Sweden
Luigi Amodio
Director of the Science Centre
Naples
Italy

Session speakers

Deputy Director
Moscow
Russia
Luigi Amodio
Director of the Science Centre
Naples
Italy
Executive Director/Project Manager
Zagreb
Croatia
Director
Eusea European Science Events Association
Onsala
Sweden