Marketing & communication
This session will feature three case studies of how science centres have developed their digital marketing strategies. We will assess their holistic approach, provide tips for understanding online audiences and cover a range of online marketing...
Science & Arts
The speakers will explore the relation between Science and Art. Today many artists are influenced by scientific discoveries and use scientific information or methods in their work. Science is also changing, scientists are more focused on...
Exhibit development
The best funding comes with very few conditions attached. But that doesn’t happen very often. Today’s sponsors are increasingly demanding and there is a real skill in ensuring that a science museum’s objectives are not lost to a sponsor’s...
Education
An open question implies that the answer is unknown to the inquirer. Skillfully framed open questions are a powerful, but under-used, science communication tool in exhibit labels, science shows and science centre explainer-training.
Science in Society
Numerous museums and science centres in Europe have initiated efforts to improve the accessibility of their buildings, programs and exhibitions for visitors with disabilities. Science centers are often well-equipped — from a technical point...
Education
Learning in a science centre – informal learning –happens differently than school-based learning. We design our exhibitions and educational programmes to hook our visitors and propel them to explore with all their senses. We want to awaken their...
Science in Society
Science museums have become an important and increasingly visible element in the public effort to promote science education and science literacy in modern society. Science museums produce exhibitions and educational programs on a wide variety of...
Marketing & communication
There is no longer any question that science centres should be using social media. The real question is how they can optimize its potential. The number of people in Europe using social networks such as blogs, Twitter, Facebook and Youtube etc.,...
Finance
In the current economic climate, many museums and science centres are struggling with limited budgets. It is therefore more important than ever for these organizations to wisely prioritize new initiatives. At present, we do not have a united...
Science in Society
For many years, science engagement professionals across Europe have been helping people explore climate change. Yet as a population we are not making any major and substantive changes in our lives to seriously reduce carbon. Is it time to do...
Museums and universities are both learning institutions working for education, for the professional development of educationalists, carrying out research. Cooperation between them gives added value to the field. However, the relationship is not...
Operations & finance
Emerging countries are now buying brands, expertise and activities from Western cultural institutions to enrich their urban development plans. For European museums, these international projects represent opportunities to build cultural diplomacy...