Commitment: Climate & biodiversity crisis

How do you make people fall in love with nature in a digital environment? How do you make them experience the loss of nature here and now? And how do you empower them to act?

The European Commission’s dystopian virtual reality experience Pollinator Park uses gamification, storytelling and immersive technologies to bring the message of alarming insect decline and the need for urgent action closer to wide audiences. Pollinator Park offers a glimpse of the bleak future that awaits unless we radically change our relationship with nature.

Creating the VR experience forced everyone involved in the production process to think outside their own individual expertise, which brought about many opportunities and challenges. Together with the Naturalis Biodiversity Center in Leiden, the Museum of Natural Sciences of Barcelona and the Royal Belgian Institute of Natural Sciences, the experience is designed for dissemination in museums, events and educational institutions.