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Digital media and data

  • Spokes collection
Examples of different styles of app signage

This Spokes collection brings together articles on all things digital: strategies, interactives, data analysis, apps, web...

Keywords

  • Digital
  • media
  • data
  • app
  • web
  • online

Feature articles

In Depth
Photo by Charles Deluvio on Unsplash
Engaging audiences: from hands-on to hands-online

Feature article by Dr. Ilona Iłowiecka-Tańska - Dr. Aneta Gop - Dr. Michelle Phillips - Katarzyna Potęga vel Żabik published in Spokes #69, December 2020

A dedicated project is investigating engagement levels after the move from physical to digital participation.Estimated reading time: 20 minutes
Category:
Education & learning
Keywords:
Spokes, engagement, online, Participation, educators
In Depth
Photo credit: Nuria Martinez Segura, Computer Vision Centre
Engaging in Artificial Intelligence and machine learning

Feature article by Alexandra Canet-Font published in Spokes #73, October 2021

Alexandra Canet-Font reviews four different approaches to public engagement with AI and reflects on the need to ensure its human-centred development.Estimated reading time: 20 minutes
Keywords:
Spokes, ai, public engagement
Lookout
Participants at the Hackathon that took place at the Science Museum London from 21st to 22nd February. Picture by: © Science Museum Group Digital Lab
Digitally transformed - or digitally transforming?

Interviews published in Spokes #34, October 2017

Four professionals share their thoughts and experience on organisation-wide Digital strategies| Estimated reading time: 15 minutes (4-5 min per interview)
Keywords:
digital strategy, museum, Spokes
Lookout
Screenshot of an A|B test results page, run by Christopher Harries on the Natural History Museum's website (London, UK)
Data: listening to the pulse

Interviews published in Spokes #39, March 2018

Insights from four museum professionals working with (digital) data| Estimated reading time: 20 minutes (3-6 min per interview)
Keywords:
Digital, data, data analysis, data scientist Spokes
In Depth
A visitor being tested using a camera on a device
Should we make an app?

Feature article by Lindsey Green published in Spokes #33, September 2017

Museums' perception of apps swung from silver bullet to waste of time - yet they can offer real engagement opportunities| Estimated reading time: 14 minutes
Keywords:
app, mobile, museums, UX, Spokes
Lookout
Teenagers at Cité de l’espace engaging with the exhibition via the app. Copyright: Cité de l’espace
Digital storytellers

Interviews published in Spokes #29, April 2017

Six professionals on what it means to tell stories using digital technologies| Estimated reading time: 27 minutes (3-6 min per interview)
Keywords:
storytelling, transmedia, Digital, Spokes
In Depth
Personalisation bracelets Cap science Bordeaux Spokes magazine Ecsite © Cap Sciences
All about you

Feature article by Nathalie Caplet published in Spokes #7, April 2015

An insight into content personalisation in science centres| Estimated reading time: 11 minutes
Keywords:
personalisation, Spokes, visitor tracking, data
Lookout
A Facebook post served to recruit models for a photo shooting at Technorama
Trends in online marketing

Interviews published in Spokes #35, November 2017

Four experts share their tips to get the most out of your online communication channels| Estimated reading time: 13 minutes (3-5 min per interview)
Keywords:
Online Marketing, communication, trends, museum, science centre, Spokes
In Depth
Are digital technologies changing our minds?

Feature article by Susan Greenfield published in Spokes #0 , May 2013

What will happen to the human mind?
Keywords:
Spokes
Lookout
A MONA visitor uses 'The O' at the coin exhibition in the gallery. Photo: Brett Boardman
The future of technology in museums

Interviews published in Spokes #60, February 2020

Six perspectives on mobile and digital technology in museums| Estimated reading time: 25 minutes (3-5 minutes per interview)
Category:
Education & learning
Keywords:
Spokes