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Visitor evaluation, risk-taking and innovation

Good audience research and evaluation allows institutions to be innovative and take risks in their development processes. Embedding evaluation and engagement processes boosts confidence among staff to try new things, experiment with novel techniques and allows for creative failures.

When built into development, audience research can foresee potential confusion, help create successful interpretation and remove barriers to engagement, learning and understanding. The session explores examples of where research has been fundamental in helping institutions take risks to be more effective, and engaging.

Facilitator

Audience Advocate and Researcher
London
Senior Manager for Audience Research and Insight
The Victoria and Albert Museum
London
United Kingdom

Session speakers

Psychologist
Belgrad
Serbia
Senior Manager for Audience Research and Insight
The Victoria and Albert Museum
London
United Kingdom

Session speakers

Psychologist
Belgrad
Serbia
Senior Manager for Audience Research and Insight
The Victoria and Albert Museum
London
United Kingdom