When the behavior of a target group changes, we need to change with them. With a gamification project called “The Mission”, Tom Tits Experiment in collaboration with Uppsala University and Expology, seeks to meet the expectations of an increasing group of visitors with experience of digital platforms and games being part of their everyday life. How can we find new and engaging ways of interacting with our existing exhibitions as well as encouraging return visits? The session will begin with a quick introduction of the project from four speakers with different areas of expertise, followed by a workshop. We would like to challenge the participants with tasks and discussions on the many different topics encountered during the design and deployment of the project.