In this session we explore the intersection of science communication, graphic design and artistry in exhibitions. We show examples of how complex scientific data and principles can be expressed concisely and effectively through various aspects of design.

Exhibitions should make exhibit content accessible at multiple intellectual levels and present it through more than one sensory channel. Artist Caroline Hobkinson will show you how to design spaces and experiences for all senses, using science studies in neuroscience as base.

We will also share experiences of using tools to evaluate design and text-based communication in the exhibition. We will look into new exhibition concepts to reinvent the zoological museum, by introducing theatrical means and use of storytelling