This session will focus on actions and activities that are being developed to promote healthy lifestyles. We will show how science centres are creating transforming experiences aimed at a broad and diverse audience. Education researchers have offered new insight into health promotion and public engagement, which give science centres and museums a chance to play key social roles toward promoting healthy lifestyles. These innovative approaches are being carried out in close collaboration with industry, education institutions and among science engagement and communication experts. Develop your awareness of some innovative examples for transforming experiences, see why we need to focus on this topic, and consider how research is being embedded in the design process.