What can the designer and the content planner do when faced with an exhibition topic that is neither fancy nor sexy, but just plain boring? This can happen if the topic is dated, narrow, far removed from our everyday life or perhaps in conflict with one’s own ethical outlook. This session will help participants understand that any topic can be turned into an interesting and exciting exhibition if you really put your heart into it and explore the topic with an open mind. With the help of practical examples, the speakers will share their own experiences and tools for managing these challenges. The presentations and the following discussion will round up the best practices and ideas.