Today we live in a complex society, where our “liquid modernity” shakes the old clear-cut separation between scientific knowledge and humanities, melting them together in one culture. What are the risks and benefits of moving away from the established categories of a museum to experiment with new means of dissemination and engagement? While science centres and museums are developing new strategies to engage the public, are they also updating their organisational models and structures in order to remain relevant and socially responsible institutions?