Partnerships with business are something we all dream about. But is it possible? How can we turn sponsorship into partnership and what do we base it on? The aim of this session is to present cooperation with business from the perspective of developing exhibitions together. Is it just pure sponsorship? What is the goal for business and what is the goal for the science centre? Cases of such cooperation (successful and not) will be presented. How were the projects designed? What were the pitfalls and the bright moments in the process? How does one maintain balance between marketing goals of a business partner and good science communication?