There are many communication products on sustainable development, bringing all sorts of media into play. The theme is the focus of government announcements, advertising by big industrial groups and communication by political parties, among others. To engage the public and create attractive exhibitions in such a noisy context, formal innovation and creative risk-taking are indispensable. This ranges from innovative multimedia design to allowing visitors and stakeholders to have a more active role. Three speakers will present a case of creative innovation or original approach in this field.