fbpx Marketing and partnerships | Ecsite

Marketing and partnerships

  • Spokes collection
On the hunt for that special object that will encapsulate your museum experience at the Science Museum shop, London.

This Spokes collection brings together articles on branding, marketing, corporate partnerships and sponsorships.

You might also be interested in this related collection on operations and management.

Keywords

  • marketing
  • branding
  • sponsorship
  • partnership
  • fundraising

Feature articles

Lookout
Science Museum Group’s science show event, taking place in a retail space
Shopping centre-based science experiences

Interviews published in Spokes #61, March 2020

Science centres and museums are branching out into shopping centres; four science engagement professionals share the advantages and pitfalls of such a task| Estimated reading time: 10 minutes
Category:
Education & learning
Keywords:
Spokes, shopping centres, science engagement, outreach
Lookout
FRida & freD's own logo...
Branding is all about love & passion

Interviews published in Spokes #10, August 2015

Can science centres be power brands? Discover what it takes to win a special place in consumers' hearts and minds| Estimated reading time: 12 minutes (6 min per interview)
Keywords:
branding, design, marketing, market research, rebranding, megabrand, power brand, Spokes
Lookout
A Facebook post served to recruit models for a photo shooting at Technorama
Trends in online marketing

Interviews published in Spokes #35, November 2017

Four experts share their tips to get the most out of your online communication channels| Estimated reading time: 13 minutes (3-5 min per interview)
Keywords:
Online Marketing, communication, trends, museum, science centre, Spokes
Lookout
Copernicus (Warsaw, Poland), developed a new membership scheme in 2015
The rise of individual giving

Interviews published in Spokes #15, January 2016

We are under pressure to diversify income sources. Individual donors are a new ingredient for a healthy fundraising mix| Estimated reading time: 10 minutes (2-4 min per interview)
Keywords:
fundraising, donors, giving, crowdfunding, philanthropy, membership scheme, Spokes
Lookout
Together with Copernicus, Samsung launched the Coding Master’s zone, the first publicly accessible zone where everyone could learn the basics of programming free of charge.
Why do corporate partners want more from you?

Interviews published in Spokes #45, October 2018

Mission alignment and co-creation are gaining momentum, share seven professionals| Estimated reading time: 23 minutes (3-4 min per interview)
Category:
Education & learning
Keywords:
sponsorships, corporate partners, CSR, co-creation, Spokes
Column
Wonderlab: The Statoil Gallery at the Science Museum, London

Feature article by Ian Blatchford published in Spokes #24, November 2016

Museum Director Ian Blatchford responds to criticism of new interactive gallery sponsored by an oil company
Keywords:
sponsorship, shell, partnerhsip, corporate
In Depth
Rooftop restaurant DAK at the NEMO Science Museum, Amsterda. Pic: Wouter van der Sar
More than cash cows

Feature article by Julie Becker published in Spokes #23, October 2016

Cafés and shops as brand ambassadors and mission delivery agents| Estimated reading time: 38 minutes
Keywords:
café, shop, restaurant, visitor experience, income, mission, branding, dialogue, healthy eating, making, Spokes