Design, just as art, has multiple definitions. Design is so simple, that’s why it is so complicated.

A feature article by Maarten Okkersen published in Spokes#2, Winter 2013.

Download the article pdf below.

In recent years, dsign it has become an overworked buzz word and lost much of its true meaning, argues Okkersen. He quotes Dieter Rams who said: "The value, and especially the legitimization of design will be, in the future, measured more in terms of how it can enable us to survive… on this planet." What does it mean for science centres and museums? Read the article!