Tricks & trucks : keys of success for international travelling exhibitions
This session offers in-depth case study analysis by experienced profesionnals from museums, private companies and transport/logistics experts around concrete questions about international travelling exhibitions.
How set up a sales team? What is a good deal ? What are the best promotion tools? How to choose the business model: rental fees or revenue sharing? What are the criteria to select a transport company? Who is taking risks when crossing borders? How much should you adapt and modify your exhibition? How to negotiate the sharing of adaptation costs? How to minimize risks and costs linked to packaging, security, handling and storage? What is the best, fatest, cheapest and the most reliable team for installation & dismantling? Communication, training, by-products: how to use these components during negotiation and afterwards? How to measured success?
Facilitator
Director, Lascaux III project
Session speakers
Responsible for sales in Europe within Imagine, Agnes has an experience of touring with Universcience. She will tell us how to deal with different cultural context with the aim to keep as stable as possible her business model.
CEO Museum Partner, Peter will show why the logistic is the corner stone of any touring project and could be the starting point of building a partnership. He will also evoke the benefits and stumbling blocks of this industry.
Director, Lascaux III project
CEO Lascaux international will show us the difference and similarity between countries and institution and how to be flexible to remain successful
Director of Global Business Development
Jennifer from the American Museum of Natural History will speak about leveraging exhibitions and travelling exhibitions to find additional revenue streams. She will speak specifically about creating smaller exhibitions, licensed products and selling intellectual property.
