Floriade, the World Horticultural Exhibition, will open its 7th edition in spring 2022 in Almere. NorthernLight and BLOC have been selected to develop the new Floriade concept, including the identity, storyline, overall plan and marketing strategy.
The Floriade Expo will focus on the implications of worldwide urbanization on food, climate change and energy demand. It will be a ‘living lab’, a testing ground for research to innovative systems in the area of residual flows, water purification, water, mobility and food production in particular.