Maarten Okkersen, Head of Design & Productions, Museon, Museum for Science and Culture,
in the Netherlands is premiering a Pre-Conference Workshop at Ecsite 2012.
The Creative LAB is a practical workshop to help participants create concepts in management and design. The underlying premise of Okkersen’s workshop is that management and development of creativity is not about thinking, but about doing.
This workshop begins in the mind of the participants and focuses on creating ideas.” But imagination is not enough,” says Okkersen. “Real creativity begins when you stop planning and start implementing. Everybody can be creative, it is not only designers and art directors who can be creative, we also need financial creativity!”
More than ever, people are looking for products that actually enhance life. “People want genuineness, authenticity, and inspiration,” Okkersen adds. “We emphasize the value of prototyping, being innovative means failing repeatedly, controlled failures are an important step toward success.”